TechnologyNAB Show 2025
| Mark K. Miller | Add comment
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Competing solutions are often built around preset design templates, but with Design Studio it is possible to design, build and deploy attractive and user-friendly OTT services directly from design paradigms created in third party tools. With this, Accedo One is a SaaS platform that, it says, “is able to closely emulate the flexibility and scalability of a bespoke OTT service.”
Design Studio can be used in real time, “making it possible to continuously adapt and evolve the design and structure of the OTT service to improve the experience for end users while differentiating the service from competitors. Within minutes, a service owner can completely adapt and change the design of the service and evaluate feedback from users,” Accedo One says.
Markus Hejdenberg, Accedo One CEO, says: “Our vision when we initiated the Accedo One product was to be able to run a modern, flexible OTT service without writing a single line of code. The possibility to implement state of the art design flexibility was one of our long-term targets, and allowing our customers to use their own design paradigms and change the service in real time is a true milestone both for us and the industry. I look forward to seeing how our customer will use Design Studio to build truly bespoke video experiences for their users.”
Accedo is previewing the Accedo One Design Studio tool at NAB Show (April 6-9, Las Vegas Convention Center) in Booth W3273.

About Mark K. Miller
Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the end of 1998, but continued his association with the company as managing editor of B&C’s new monthly tabloid magazine, Digital Television, until it ceased publication in December 1999. Mark worked with Harry Jessell to launch TVNewsCheck in 2006 (as TVNewsday) and has been its managing editor since then. He can be reached at [emailprotected].
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